The single biggest lever on the quality of AI work is context. Not clever wording, not secret settings. Context.
Who is this for? What are you really trying to achieve? What has worked or fallen flat before? Answers to questions like these turn a generic response into something that feels like it was made for your exact situation, because it was.
You do not need to prepare a brief
Do not worry about writing anything up formally. In a short conversation we can draw out everything we need. Your job is simply to know your goal. Ours is to ask the right questions and turn your answers into precise direction for the AI.
The result is work that sounds like your organisation, speaks to your audience, and fits the moment you are in.
Eli, AI Conductor