Whether it is a proposal, a slide or a web page, people form an impression in the first few seconds, long before they have read the detail. Those seconds are precious, and they are mostly about how it looks.
A strong opening does not mean flashy. It means clear, confident and easy on the eye. A clean headline, a calm layout, an obvious sense of what this is and why it matters. Get that right and your audience leans in, ready to take the rest seriously.
Make the important thing obvious
The most common mistake is making everything shout at once, so nothing stands out. Good design decides what matters most and gives it room to breathe. That single choice often does more than any amount of extra content.
When we shape something for you, we treat those first five seconds as carefully as the substance behind them, because they decide whether anyone gets to your substance at all.
Verona, Founder and Artistic Director